

About Sam
‘She stood in the storm, and when the wind did not blow her away, she adjusted her sails…’
Bio Summary
LIFE & CAREER COACH
BILINGUAL MOTIVATIONAL SPEAKER
CAREER HIGHLIGHTS
NOTABLE CLIENTS
Certified at the renowned Empowerment Institute, NY, Samantha was mentored by acclaimed pioneer, coach, author and activist Gail Straub and co-trained by David Gershon, considered a leading expert in social change.
Sam is in her 14th year practicing as a certified life, career and empowerment coach. She's helped countless clients get unstuck and go on to more purposeful careers, relationships, increased self-confidence and meaningful experiences.
Sam began public-speaking training at just seven years old.
By her teens, she was addressing audiences of more than 7,000 people - an early foundation that shaped her into the engaging, grounded speaker she is today.
Drawing on lived experience rather than platitudes, her work resonates for its honesty and depth.
Samantha has spoken for the Embassy of Canada in Washington, D.C., the European Union Delegation, the Senate, Global Affairs Canada, and numerous other government departments, corporations, and events.
Sam has over 25 years of public and private sector experience and 18 years as an entrepreneur:
-
Founder, Director, Samantha Biron Inc.
-
Former Chair, MindAlly (Mental Health Non-Profit)
-
Instructor, PMC Training, Algonquin College, CBIT
-
Co-Founder, Harvest Noir, Annual Festival
-
Co-Founder, Vice President Sales, National Capital SCAN
-
Team Manager, The ARS Group, USA
-
Wiretap Surveillance, Criminal Intelligence, Ottawa Police
-
Fundraiser, Friends of the Earth (Environmental Non-Profit)
A few of the organizations Sam has spoken at and/or worked with:
-
Global Affairs, Canada
-
European Union Delegation
-
Embassy of Canada, DC
-
Communication Security Establishment
-
CTV Bell Media
-
Financial Management Institute
-
Government of Nunavut (in Iqaluit)
-
Justice Canada
-
RCMP
-
Cree School Board
-
Ouje-Bougamou Cree Nation
-
Universities Canada
-
Federation of Canadian Municipalities
-
Immigration, Refugees & Citizenship Canada
-
Canadian Institute for Health Information
-
4-H Canada
-
Victor Canada
-
The Senate
-
House of Commons
-
Office of the Conflict of Interest and Ethics Commissioner
-
1,000+ Presentations & Workshops
-
10,000+ Transformed Clients
-
15 Years of Experience
-
Voted Top 15 Life Coaches for Hire in Ottawa, Influence Digest
-
Life Coach of the Year Award 2023, 2024
-
Certification Recognized by ICF


